Avinash started with a bang (as only he knows how) as the first keynote speaker of SES London 2010.  Web Analytics has never sounded so exciting (don’t get me wrong,  I love analytics)…

Avinash keynote speech at SES London 2010

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On Monday, Nov 17th COMSCORE announced the viability of view-through metrics as a key performance indicator for Web advertising.

According to their announcement:

“The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales.”

View Through metrics – what does it mean and how does it work?

View-throughs, or post-impressions as they are also known, generally refer to online conversions that result from a user seeing an ad online but not clicking on it at that moment.

View-throughs work by leaving a cookie on a visitor’s computer when they are exposed to a banner. Then, when that visitor goes to the site that was advertised on the banner, the system looks up the cookie and can identify the site on which the banner was seen. This way the conversion (if there is one) could be accredited to the relevant banner.

Why are view-throughs important? Read More »

Congratulations! Compucall is officially a GAAC.

Google has recently opened its GAAC program in order to create standardization of web analytics online. Only companies or people who pass a special analytics test can present in their website the GAAC logo and authorized to call themselves GAAC. Therefore, clients will be able to get professional service and know exactly what to look for when giving the access to their precious database to others.

Compucall is presently one of only two companies that received the GAAC authorization in Israel and one of 62 worldwide.

Read more details regarding our web analytics services.

Compucall is GAAC!

Google Analytics has been working on major improvements for quite some time. Sneak peaks of new segmentation engine, an API and a very required integration with Google Adsense have been seen on the web here and there last months, and we’re finally hearing today at Techcrunch and on the formal Google Analytics Blog as well as on the Google Adsense Blog that these new features are rolling out starting today.

The upcoming change will include, among others:

*Advanced Segmentation
*Custom Reports
*Motion Charts
*Advanced Account Dashboard
*Data Export API
*Integration with AdSense Read More »

As you know two members of our team have just passed the Google Adwords Qualified Professionals test with flying grades (and we knew they would ).

Following their successful passing of the accreditation and the results we see every day from the PPC campaigns they manage, I have asked them some key questions about the way they use web analytics to improve the campaigns’ ROI.

During our conversation we started to compare the various ways people advertise their products today. Whether it be by “traditional” methods like TV, radio and print or by online campaigns like Adwords, advertisers are constantly looking for ways to increase their conversion rates and ROI. This is when the discussion took a turn towards behavioral targeting and the possibility to retarget visitors. So I decided to write about retargeting and PPC instead. Read More »