Web 2.0 is defined as a term which describes the trend to enhance information sharing and users’ collaboration all over the web.
You probably already know that everyone today uses web 2.0 sites in order to increase traffic or to try and strengthen their authority. A link on Digg’s first page is every advertiser’s wet dream (and then some). The thing is, that web 2.0 links, as well as web 2.0 sites, are very dynamic and are constantly changing. Therefore, your results will peak like a really high cliff with a 90 degree drop on the other side- very high but for a short period of time.

When starting to build your SEO strategy plan try to follow the following steps:

1 – List the sites that you want to have presence in. These sites have to target your potential consumers/readers. Keep them on hand because it’s important to be able to measure what you do (remember the first rule of marketing, if you can’t measure it, then don’t do it).

2 – Create an entity that leaves its presence on relevant web 2.0 sites. Another option is create a company profile or a real profile. This entity has to be listed with consistent details and even an image, so it will appear real. If the content on each site is creative, interesting and original (no duplicates!!) then the comments, authority and buzz will follow. You’ve heard the cliché “Build them a field and they will come” right? Wrong. In today’s Web 2.0 world, the cliché should read “Build them a field with a winning team and free beer and dogs, and they will come, but then make sure they keep winning and the food and drink is still free”. These “web 2.0 listings” have to be constantly updated and you always have to look for new sites – Remember the peak principle!
Note: there are many web 2.0 specialists around the web that can create a link bait article which can, for example, take you to the first results in Digg.com. These services are pretty expensive (about $3000 a piece), but sometimes the exposure, traffic and links that you can gain by doing so is invaluable.

3 – Link from your website to your web 2.0 profiles so that everyone will see you have a significant presence on the web. Also, this makes all these listings look more reliable. As a marketing person/company, this activity can give you an added value in the eyes of potential costumers. As a B2C company, this presence looks fresh and different to your potential costumers to be.

4 – Follow your “Web 2.0 listings”, analyze them and improve them accordingly. (remember measure, measure, measure)
Web 2.0 presences are crucial to web marketing professionals, but like everything is marketing – you have to measure it and then optimize accordingly. You also have to be unique and original in everything you do, or as Seth Godin likes to say “Be Remarkable” as always.

A great site that lists most of the top web 2.0 sites is Go2Web2.0.com. You can use it as a resource of sites that might be relevant to what you’re trying to do. They’re a great Israeli initiative (and did you see that Page Rank)?

If you are interested in Web 2.0 packages, further details are provided here.