Following the success it had early last year SphinnCon is coming back to Jerusalem, on March 7, 2010.

SphinnCon Israel is the premier networking event designed for SEOs, SEMs, SMOs and affiliate marketers to exchange ideas, influence the industry and build their networks.

Hosted by Barry Schwartz, it will be held at the Jerusalem College of Technology. Make sure you register early and not be among those who couldn’t get a seat last time.

During this one day event you will be able to join sessions on SEO, PPC, Web Analytics, Social Media and much more. With both global and local experts in search marketing, including representatives from Google, Search Engine Land and other well-known companies – there is nothing like this event anywhere.

Sponsored by the Jerusalem College of Technology, the tickets are only $50 per attendee, but space is limited to 200 attendees.

Compucall Web Marketing is among the sponsors, and Mr. Ophir Cohen, CEO, will be speaking at the event.

Don’t miss out, follow this link to find out more details and book a seat.

What is a Canonical URL Tag?

Every SEO expert knows that one of the biggest problems we face is duplicate content. When there are two different URLs for one page, the search engine is never clear on how to treat them. It has to decide which page to show for a specific keyword, which page to give the PageRank to and which page to consider as the main authority. It may also divide the authority and page rank, an action that will only take away from the page you’re trying to promote. Read More »

Marketing to mobile users, and in cellular environments is very much different from traditional web marketing methods. I’ve tried to list here a few topics to think about whenever starting to plan your mobile SEO strategy.

Mobile SEO Basic Guidelines

Mobile search is growing rapidly and Google is, as usual, very dominant. When you create the mobile version of your site, follow the basic SEO guidelines, but pay attention to the following issues: Read More »

There aren’t many places on the web today, where you can place your highly valued, original content and wait for the traffic to come. Most of these content sharing sites are spammy and don’t contain any non-commercial content. Since I’m an SMO freak and really obsessed with finding new ways to promote our content via various web 2.0 and social media channels, when I ran into the flagships idea I couldn’t avoid trying it. Read More »

Yesterday I had the privilege of being invited and to speak at Wordcamp Israel 2008. I was asked to give a presentation about optimizing your Wordpress blog for SEO. To tell you the truth, what I thought would be a pretty easy subject matter, turned out to be very hard to fit into 20 minutes. What started off as a big explanation of SEO add-ons for Wordpress and linking and keyword research, turned into something much more simple. Read More »

Wordpress has already proven itself as the most agile and customizable CMS and blog platform presently available. It’s easy to use, it’s open source, and as a blogger, I couldn’t ask for more than that (well I could but some things just don’t come packaged in CMS’s right?). However, it’s very important to consider the SEO and marketing aspects of using this platform for your website or blog. Read More »

Marketing Strategy and Multi Variable Testing:

The original phrase tells you that “you can lead a horse to water but you can’t make it drink”. I don’t necessarily agree with that when it comes to marketing and especially web marketing. I think you can definitely convince a horse to drink, if you know the horse well enough. Read More »

There are several things you have to consider when optimizing a specific web page for search engines. Web marketing has many faces; hence a web page should be optimized from different aspects. Here’s how we usually look at SEO optimization: Read More »

Well here’s the thing. I was under the impression that people working in an SEO agency would hear about us finally setting up an English language blog and jump at the opportunity. You see, we spend a lot of time preaching and recommending to our clients the benefits of blogging and we don’t preach it in order to charge our clients more, but because we truly believe their voices have a place. And given that place, their voices can become a great channel to communicate with peers in the industry, to become a reference, to give their opinions and even eventually even generate leads. Read More »

Finally! Compucall has its own company blog in English! We’ve finally gotten our priorities straight and decided it was time to start contributing our collective knowledge to the industry and general public!

That being said, where should we take this? Should we dedicate it to SEO? To Analytics? To Pay Per Click? To venting about our frustrations with our clients and Google policies? That’s a good question that took me a whole of 20 seconds to answer. Compucall as a company (and as I wrote exactly 76 words ago) does a bunch of things, and that being said, I think the blog should reflect everything we do.

So what’s going to happen is that the majority of the team at Compucall will be contributing on a weekly basis to the blog to offer you a little insight into how we 1) feel about things 2) see things related to what we do 3) give you a little guidance into our practices that hopefully you find helpful.
So with all that out of the way, Welcome to the Compucall Blog. Subscribe, comment and visit often!

The Compucall Team