Firstly, I want to apologize for this taking so long, but I actually thought I’d never get around to it. I wasn’t sure what to write. I didn’t know if I wanted to get into technical summaries and my opinions of panels; if I wanted to go in the look at the pictures of drunk SEO people etc..

Then something happened. I came across a post on Outspoken Media written by Lisa Barone that talked about personal branding in SEO and the race to  follow the SEO Stars. I suggest you read it and read the comments too. Very worthwhile. I even learned a new word: Scoble. In any case, where it took me was what I took back from SMX West 2009 in Santa Clara and how it turned out to be much more rewarding than I thought because of the personal branding.

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Marketing Strategy and Multi Variable Testing:

The original phrase tells you that “you can lead a horse to water but you can’t make it drink”. I don’t necessarily agree with that when it comes to marketing and especially web marketing. I think you can definitely convince a horse to drink, if you know the horse well enough. Read More »