Wordpress has already proven itself as the most agile and customizable CMS and blog platform presently available. It’s easy to use, it’s open source, and as a blogger, I couldn’t ask for more than that (well I could but some things just don’t come packaged in CMS’s right?). However, it’s very important to consider the SEO and marketing aspects of using this platform for your website or blog. Read More »

The Top 3 Questions you should ask yourself before a post goes up

Alright so after a little bit of coercion and reminding people that contracts were up for renegotiation soon (aren’t they always?), I’ve got people writing and landing posts on my desk for review. After reading them, I keep asking myself the same questions:

- Is it any good?

- Will anyone benefit from this post?

- Are they just trying to get me off their backs by giving me this?

- Why did I get myself into this… Read More »

Well here’s the thing. I was under the impression that people working in an SEO agency would hear about us finally setting up an English language blog and jump at the opportunity. You see, we spend a lot of time preaching and recommending to our clients the benefits of blogging and we don’t preach it in order to charge our clients more, but because we truly believe their voices have a place. And given that place, their voices can become a great channel to communicate with peers in the industry, to become a reference, to give their opinions and even eventually even generate leads. Read More »