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So here we go again. A full new release of our favorite Google PPC editing software, Google Adwords Editor, was released covertly in the middle of the night. So let’s see what’s new and we’ll also go over what we think is still missing! Read More »
Titles: Adwords, Google, PPC, Quality Score | No Comments »
Google AdWords is now enabling advertisers to decide on which devices their ads will appear. Advertisers can now opt out of showing ads on desktop and laptop computers and target only mobile users with full browsers.
Full browsers can show standard HTML pages and support an online purchase process from start to finish (like the Iphone). There are not many mobile phones that have this feature. Most mobile phones today have WAP browsers that require a special mobile AdWords campaign. Read More »
Titles: Adwords, Google, PPC | One Comment »
As you know two members of our team have just passed the Google Adwords Qualified Professionals test with flying grades (and we knew they would 
).
Following their successful passing of the accreditation and the results we see every day from the PPC campaigns they manage, I have asked them some key questions about the way they use web analytics to improve the campaigns’ ROI.
During our conversation we started to compare the various ways people advertise their products today. Whether it be by “traditional” methods like TV, radio and print or by online campaigns like Adwords, advertisers are constantly looking for ways to increase their conversion rates and ROI. This is when the discussion took a turn towards behavioral targeting and the possibility to retarget visitors. So I decided to write about retargeting and PPC instead. Read More »
Titles: Adwords, General, Google, PPC, marketing strategy | No Comments »
At Compucall, we’re always proud of our staff’s performance and rarely does anything we do in the world of SEO come with a score. Sure we can rank well and measure traffic, but an actual score out of 100? Doesn’t happen very often.Luck for us, Google scores it’s Adwords Qualified Professionals test scores out of 100 then right? Read More »
Titles: Adwords, Adwords Qualified Professional, General, PPC | 9 Comments »
Do You remember the Google “Quality Score Slap” of 2005? Who ever was there, will never forget the “tiny” change that Google made to the Adwords system. Well guess what? They did it again!
The big difference between 2005 and 2008 is that we are now (the Adwords users/sharks) ready and welcome this change with wide open hands. Read More »
Titles: Adwords, PPC, Quality Score | 2 Comments »
