Avinash started with a bang (as only he knows how) as the first keynote speaker of SES London 2010.  Web Analytics has never sounded so exciting (don’t get me wrong,  I love analytics)…

Avinash keynote speech at SES London 2010

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What is a Canonical URL Tag?

Every SEO expert knows that one of the biggest problems we face is duplicate content. When there are two different URLs for one page, the search engine is never clear on how to treat them. It has to decide which page to show for a specific keyword, which page to give the PageRank to and which page to consider as the main authority. It may also divide the authority and page rank, an action that will only take away from the page you’re trying to promote. Read More »

Marketing to mobile users, and in cellular environments is very much different from traditional web marketing methods. I’ve tried to list here a few topics to think about whenever starting to plan your mobile SEO strategy.

Mobile SEO Basic Guidelines

Mobile search is growing rapidly and Google is, as usual, very dominant. When you create the mobile version of your site, follow the basic SEO guidelines, but pay attention to the following issues: Read More »

There aren’t many places on the web today, where you can place your highly valued, original content and wait for the traffic to come. Most of these content sharing sites are spammy and don’t contain any non-commercial content. Since I’m an SMO freak and really obsessed with finding new ways to promote our content via various web 2.0 and social media channels, when I ran into the flagships idea I couldn’t avoid trying it. Read More »

Yesterday I had the privilege of being invited and to speak at Wordcamp Israel 2008. I was asked to give a presentation about optimizing your Wordpress blog for SEO. To tell you the truth, what I thought would be a pretty easy subject matter, turned out to be very hard to fit into 20 minutes. What started off as a big explanation of SEO add-ons for Wordpress and linking and keyword research, turned into something much more simple. Read More »

How do you confuse the world and get people with real skills scratching their heads wondering about what Google thinks it’s doing? Simple, post a blog post on the official Google webmaster blog about why URL rewrites are bad and Dynamic URL’s are good and get everyone in the SEO world wondering what Google is thinking. Read More »

Wordpress has already proven itself as the most agile and customizable CMS and blog platform presently available. It’s easy to use, it’s open source, and as a blogger, I couldn’t ask for more than that (well I could but some things just don’t come packaged in CMS’s right?). However, it’s very important to consider the SEO and marketing aspects of using this platform for your website or blog. Read More »

Marketing Strategy and Multi Variable Testing:

The original phrase tells you that “you can lead a horse to water but you can’t make it drink”. I don’t necessarily agree with that when it comes to marketing and especially web marketing. I think you can definitely convince a horse to drink, if you know the horse well enough. Read More »

There are several things you have to consider when optimizing a specific web page for search engines. Web marketing has many faces; hence a web page should be optimized from different aspects. Here’s how we usually look at SEO optimization: Read More »

I’m glad to announce that Compucall Web Marketing is sponsoring a meetup with a distinguished guest: Mr. Jeff Pulver, an authority in the VoIP and telecommunication industries.

The Tel Aviv-Yafo Entrepreneur August Meetup, organized by Mr. Gadi Guy and Ms. Or-Tal Kiriati, will cover different topics around social networking where local entrepreneurs will be able to share in a unique occassion, together with Mr. Pulver, their ideas and techniques, get advice and discuss business models.

Mr. Ophir Cohen, Compucall’s CEO, will also give a lecture about the hottest web marketing trends, prior to Jeff’s speech.
We at Compucall believe that educating and sharing are key for the success of our community.