Avinash started with a bang (as only he knows how) as the first keynote speaker of SES London 2010.  Web Analytics has never sounded so exciting (don’t get me wrong,  I love analytics)…

Avinash keynote speech at SES London 2010

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So here we go again. A full new release of our favorite Google PPC editing software, Google Adwords Editor, was released covertly in the middle of the night. So let’s see what’s new and we’ll also go over what we think is still missing! Read More »

Google AdWords is now enabling advertisers to decide on which devices their ads will appear. Advertisers can now opt out of showing ads on desktop and laptop computers and target only mobile users with full browsers.

Full browsers can show standard HTML pages and support an online purchase process from start to finish (like the Iphone). There are not many mobile phones that have this feature. Most mobile phones today have WAP browsers that require a special mobile AdWords campaign. Read More »

On Monday, Nov 17th COMSCORE announced the viability of view-through metrics as a key performance indicator for Web advertising.

According to their announcement:

“The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales.”

View Through metrics – what does it mean and how does it work?

View-throughs, or post-impressions as they are also known, generally refer to online conversions that result from a user seeing an ad online but not clicking on it at that moment.

View-throughs work by leaving a cookie on a visitor’s computer when they are exposed to a banner. Then, when that visitor goes to the site that was advertised on the banner, the system looks up the cookie and can identify the site on which the banner was seen. This way the conversion (if there is one) could be accredited to the relevant banner.

Why are view-throughs important? Read More »

As you know two members of our team have just passed the Google Adwords Qualified Professionals test with flying grades (and we knew they would ).

Following their successful passing of the accreditation and the results we see every day from the PPC campaigns they manage, I have asked them some key questions about the way they use web analytics to improve the campaigns’ ROI.

During our conversation we started to compare the various ways people advertise their products today. Whether it be by “traditional” methods like TV, radio and print or by online campaigns like Adwords, advertisers are constantly looking for ways to increase their conversion rates and ROI. This is when the discussion took a turn towards behavioral targeting and the possibility to retarget visitors. So I decided to write about retargeting and PPC instead. Read More »

At Compucall, we’re always proud of our staff’s performance and rarely does anything we do in the world of SEO come with a score. Sure we can rank well and measure traffic, but an actual score out of 100? Doesn’t happen very often.Luck for us, Google scores it’s Adwords Qualified Professionals test scores out of 100 then right? Read More »

Do You remember the Google “Quality Score Slap” of 2005? Who ever was there, will never forget the “tiny” change that Google made to the Adwords system. Well guess what? They did it again!

The big difference between 2005 and 2008 is that we are now (the Adwords users/sharks) ready and welcome this change with wide open hands. Read More »