Google inserted its Universal Search results feature into the search Suggest tool , as reported in Google official Blog. The new feature is part of its efforts to meet capabilities of other net engines such as Wolfram alpha, which gathers information from the net into insights for the users according to the search query.

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Have you ever found yourself on the street wondering why is the building you are looking at looking different than other buildings nearby?

Have you ever found yourself in a fancy dinner asked by your host about his new expensive bottle of wine standing in front of you on the table, but you didn’t have the knowledge on which harvest it was?

Well, Google is proud to solve all of these problems with its new service – Google Goggles.

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What is a Canonical URL Tag?

Every SEO expert knows that one of the biggest problems we face is duplicate content. When there are two different URLs for one page, the search engine is never clear on how to treat them. It has to decide which page to show for a specific keyword, which page to give the PageRank to and which page to consider as the main authority. It may also divide the authority and page rank, an action that will only take away from the page you’re trying to promote. Read More »

I was looking for some pictures that would relate to the keyword “Air” recently and something funny came up.  One of my suggestion tools threw the word Aria (the Italian word for Air) and so I threw that into my query. Here’s where Google had me laughing.

The organic results came up, very standard vanilla results, no surprises, I quickly jumped to Google Images and that’s when bam, I’m hit with 13 image results of a Glam model (I’m not complaining) and another 7 results that were Japanese animation related for some series called Aria. I checked my Google Image settings (they were set to moderate), I switched them to strict and she got cut down to 7 results with the rest being the Japanese animation. So I went back to the Web Search results and she’s not there. Not on the top 10, not in the top 60.

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So here we go again. A full new release of our favorite Google PPC editing software, Google Adwords Editor, was released covertly in the middle of the night. So let’s see what’s new and we’ll also go over what we think is still missing! Read More »

Google AdWords is now enabling advertisers to decide on which devices their ads will appear. Advertisers can now opt out of showing ads on desktop and laptop computers and target only mobile users with full browsers.

Full browsers can show standard HTML pages and support an online purchase process from start to finish (like the Iphone). There are not many mobile phones that have this feature. Most mobile phones today have WAP browsers that require a special mobile AdWords campaign. Read More »

I was in a Twitter conversation with Rishi Lakhani earlier and Rishi posted a link of Google search results for the term “take away london” and this is what came up:

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Congratulations! Compucall is officially a GAAC.

Google has recently opened its GAAC program in order to create standardization of web analytics online. Only companies or people who pass a special analytics test can present in their website the GAAC logo and authorized to call themselves GAAC. Therefore, clients will be able to get professional service and know exactly what to look for when giving the access to their precious database to others.

Compucall is presently one of only two companies that received the GAAC authorization in Israel and one of 62 worldwide.

Read more details regarding our web analytics services.

Compucall is GAAC!

Google Analytics has been working on major improvements for quite some time. Sneak peaks of new segmentation engine, an API and a very required integration with Google Adsense have been seen on the web here and there last months, and we’re finally hearing today at Techcrunch and on the formal Google Analytics Blog as well as on the Google Adsense Blog that these new features are rolling out starting today.

The upcoming change will include, among others:

*Advanced Segmentation
*Custom Reports
*Motion Charts
*Advanced Account Dashboard
*Data Export API
*Integration with AdSense Read More »

As you know two members of our team have just passed the Google Adwords Qualified Professionals test with flying grades (and we knew they would ).

Following their successful passing of the accreditation and the results we see every day from the PPC campaigns they manage, I have asked them some key questions about the way they use web analytics to improve the campaigns’ ROI.

During our conversation we started to compare the various ways people advertise their products today. Whether it be by “traditional” methods like TV, radio and print or by online campaigns like Adwords, advertisers are constantly looking for ways to increase their conversion rates and ROI. This is when the discussion took a turn towards behavioral targeting and the possibility to retarget visitors. So I decided to write about retargeting and PPC instead. Read More »