I was in a Twitter conversation with Rishi Lakhani earlier and Rishi posted a link of Google search results for the term “take away london” and this is what came up:

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- Hey, what’s that Ray Charles movie called again?

Ray

- Oh right…

Daniel and Zipi under the Chuppa

Compucall Web Marketing is proud to announce that another one of their own, Daniel Katz (Our very own Business Development Manager), tied the knot last night to the beautiful Zipi Weinreich. The wedding included an incredible mix of Israelis and South Americans that came together to celebrate the joyous event. The ceremony was heartwarming, as both bride and groom were each accompanied by their parents to a beautifully designed Jewish “Chuppah.” The walk down the aisle was exciting as the up tempo Latin music had the crowd clapping and the Bride dancing her way down the aisle. The ceremony ended with a bang – confetti and water dispersing in the background. Read More »

Finally a relevant professional affiliates conference in Israel. For years, me and my colleagues have been flying abroad to attend professional conferences in various cities in the States, London, Amsterdam, Barcelona, Beijing, Shanghai and Sydney. We are all used to spending $5000 and more to attend each one of these conferences where 50% of the attendees are speaking Hebrew. Affilicon, the Affiliates Conference is planning to attract 100s of vendors and affiliates and the agenda leads me to believe that the planned conference will be as good as the ones I have attended abroad.  There is no reason why the land where Empire Online, 888 and Playtech were born and where some of the largest affiliates exist will not be where the best professional conferences will not be held. I hear that around 100 attendees are due to arrive from abroad.

I strongly recommend you to attend the seminar. Look to www.affilicon.com.

See ya there

As you know two members of our team have just passed the Google Adwords Qualified Professionals test with flying grades (and we knew they would ).

Following their successful passing of the accreditation and the results we see every day from the PPC campaigns they manage, I have asked them some key questions about the way they use web analytics to improve the campaigns’ ROI.

During our conversation we started to compare the various ways people advertise their products today. Whether it be by “traditional” methods like TV, radio and print or by online campaigns like Adwords, advertisers are constantly looking for ways to increase their conversion rates and ROI. This is when the discussion took a turn towards behavioral targeting and the possibility to retarget visitors. So I decided to write about retargeting and PPC instead. Read More »

Walking down the isle

Our very own SEO specialist and content writer got married last night to his beautiful fiance Ilona.  The entire (save for one frolicking abroad) staff was on hand to witness the beautiful ceremony followed by a great meal and party!

The Compucall staff, I must say, did a great job of keeping the party going till basically being told it was time to let the newly married couple get on with their night. They outlasted the parents and the rest of the guests. It was really a fantastic night for everyone. Even the minister of defence for Israel (I’m not kidding), Ehud Barak, showed up to say congratulations and pose with the couple for a few pictures.

So again, let’s congratulate the newly married couple and wish them all the best. We also want to thank them for putting on a fantastic party.

Pictures will follow shortly, here on the Compucall Facebook group.

How do you confuse the world and get people with real skills scratching their heads wondering about what Google thinks it’s doing? Simple, post a blog post on the official Google webmaster blog about why URL rewrites are bad and Dynamic URL’s are good and get everyone in the SEO world wondering what Google is thinking. Read More »

At Compucall, we’re always proud of our staff’s performance and rarely does anything we do in the world of SEO come with a score. Sure we can rank well and measure traffic, but an actual score out of 100? Doesn’t happen very often.Luck for us, Google scores it’s Adwords Qualified Professionals test scores out of 100 then right? Read More »

WordPress has already proven itself as the most agile and customizable CMS and blog platform presently available. It’s easy to use, it’s open source, and as a blogger, I couldn’t ask for more than that (well I could but some things just don’t come packaged in CMS’s right?). However, it’s very important to consider the SEO and marketing aspects of using this platform for your website or blog. Read More »

Marketing Strategy and Multi Variable Testing:

The original phrase tells you that “you can lead a horse to water but you can’t make it drink”. I don’t necessarily agree with that when it comes to marketing and especially web marketing. I think you can definitely convince a horse to drink, if you know the horse well enough. Read More »