Avinash started with a bang (as only he knows how) as the first keynote speaker of SES London 2010.  Web Analytics has never sounded so exciting (don’t get me wrong,  I love analytics)…

Avinash keynote speech at SES London 2010

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Dear friends,

Wishing you a Happy Rosh Hashana!

We made a little something, especially for you…

Click Here to see our greeting.

Best regards,
The Compucall Family

Compucall Web Marketing is at Affilicon Israel 2009!

We’ll be at Affilicon 2009 today and tomorrow. Compucals CEO, Ophir Cohen, will also be speaking in three different sessions:

Day 1

10:15-11:30 SEO Panel: Latest developments in Organic SEO Issues (Powered by SMX).

17:30-18:30 The Right SEM Company: How to select the right SEM company

Day 2

9:00-10:15 SEM Panel: Effective Link Building (Powered by SMX)

See you all there!

Compucall Web Marketing
Afflicon Israel 2009
Booth 413
#affiliconil09

Barry Schwartz, Ophir Cohen and Olivier Amar (L2R)

Today Compucall had the pleasure of hosting a nice SEO get together. With the arrival of Barry Schwartz to Israel, we got a chance to meet and also host some of brighter SEO minds and agencies in Israel for a few hours. In attendance was, of course, Barry of Rustybrick.com, Itai Levitan of Easynet.co.il, Mayer Reich of Rankabove.com, Gilad Sasson of Nekuda.co.il and the Compucall Staff including Ophir Cohen and myself, Olivier Amar, amongst others. There was also a great presentation by the founders of articlesbase.com and bukisa.com. Read More »

Firstly, I want to apologize for this taking so long, but I actually thought I’d never get around to it. I wasn’t sure what to write. I didn’t know if I wanted to get into technical summaries and my opinions of panels; if I wanted to go in the look at the pictures of drunk SEO people etc..

Then something happened. I came across a post on Outspoken Media written by Lisa Barone that talked about personal branding in SEO and the race to  follow the SEO Stars. I suggest you read it and read the comments too. Very worthwhile. I even learned a new word: Scoble. In any case, where it took me was what I took back from SMX West 2009 in Santa Clara and how it turned out to be much more rewarding than I thought because of the personal branding.

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What is a Canonical URL Tag?

Every SEO expert knows that one of the biggest problems we face is duplicate content. When there are two different URLs for one page, the search engine is never clear on how to treat them. It has to decide which page to show for a specific keyword, which page to give the PageRank to and which page to consider as the main authority. It may also divide the authority and page rank, an action that will only take away from the page you’re trying to promote. Read More »

Last Tuesday (Dec 9, 2008) I took part in the Flypaper Webinar which threw some light on many issues that I wanted to know, before I drill deep into this application. I’ll forward it to you from my point of view.

So… What’s Flypaper?
Flypaper is an application which uses the Flash (Adobe) as a platform, and allows the user creating, editing and programing Flashy presentations, minisites and other interactive products with easier, simplified tools and templates. It also provides the client quite impressive tools to analyze the users’ navigation behavior. Read More »

Google AdWords blog announced a change in policy regarding the advertisement of hard alcohol and liqueurs. A few months ago Google allowed advertising beer in Google AdWords, and now the ads have expanded to hard alcohol and liqueurs. The one stipulation that Google has is that the ads be used for branding and marketing exposure only, and they should not be used for the purpose of selling directly.

Google Vodka Ad

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SearchWiki users comment on George Bush

Google has recently released a new feature called SearchWiki that allows users to move and comment on search results. This is definitely taking personalized search to the next level.  Having been released just a few days ago, this feature has caused quite a commotion among avid web users. Are we heading towards a revolution in the search engine world, with users manually molding the rankings on the search result pages? Or is SearchWiki simply a passing fad that will be quickly forgotten? In my opinion, only time will tell. Read More »

On Monday, Nov 17th COMSCORE announced the viability of view-through metrics as a key performance indicator for Web advertising.

According to their announcement:

“The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales.”

View Through metrics – what does it mean and how does it work?

View-throughs, or post-impressions as they are also known, generally refer to online conversions that result from a user seeing an ad online but not clicking on it at that moment.

View-throughs work by leaving a cookie on a visitor’s computer when they are exposed to a banner. Then, when that visitor goes to the site that was advertised on the banner, the system looks up the cookie and can identify the site on which the banner was seen. This way the conversion (if there is one) could be accredited to the relevant banner.

Why are view-throughs important? Read More »