What is a Canonical URL Tag?

Every SEO expert knows that one of the biggest problems we face is duplicate content. When there are two different URLs for one page, the search engine is never clear on how to treat them. It has to decide which page to show for a specific keyword, which page to give the PageRank to and which page to consider as the main authority. It may also divide the authority and page rank, an action that will only take away from the page you’re trying to promote. Read More »

Yesterday I had the privilege of being invited and to speak at Wordcamp Israel 2008. I was asked to give a presentation about optimizing your Wordpress blog for SEO. To tell you the truth, what I thought would be a pretty easy subject matter, turned out to be very hard to fit into 20 minutes. What started off as a big explanation of SEO add-ons for Wordpress and linking and keyword research, turned into something much more simple. Read More »

Wordpress has already proven itself as the most agile and customizable CMS and blog platform presently available. It’s easy to use, it’s open source, and as a blogger, I couldn’t ask for more than that (well I could but some things just don’t come packaged in CMS’s right?). However, it’s very important to consider the SEO and marketing aspects of using this platform for your website or blog. Read More »

So I was sitting at my desk today and noticed on Clicky’s site that Chrome had slipped from the almost 3% high a few days ago to under 2% today. I started thinking of all the already stated reasons that Chrome doesn’t rock at the moment and the security issues (patched) and then remembered another seriously hyped product that ended up being a pretty big dud a little while later. Read More »

I’m glad to announce that Compucall Web Marketing is sponsoring a meetup with a distinguished guest: Mr. Jeff Pulver, an authority in the VoIP and telecommunication industries.

The Tel Aviv-Yafo Entrepreneur August Meetup, organized by Mr. Gadi Guy and Ms. Or-Tal Kiriati, will cover different topics around social networking where local entrepreneurs will be able to share in a unique occassion, together with Mr. Pulver, their ideas and techniques, get advice and discuss business models.

Mr. Ophir Cohen, Compucall’s CEO, will also give a lecture about the hottest web marketing trends, prior to Jeff’s speech.
We at Compucall believe that educating and sharing are key for the success of our community.

The Top 3 Questions you should ask yourself before a post goes up

Alright so after a little bit of coercion and reminding people that contracts were up for renegotiation soon (aren’t they always?), I’ve got people writing and landing posts on my desk for review. After reading them, I keep asking myself the same questions:

- Is it any good?

- Will anyone benefit from this post?

- Are they just trying to get me off their backs by giving me this?

- Why did I get myself into this… Read More »

Well here’s the thing. I was under the impression that people working in an SEO agency would hear about us finally setting up an English language blog and jump at the opportunity. You see, we spend a lot of time preaching and recommending to our clients the benefits of blogging and we don’t preach it in order to charge our clients more, but because we truly believe their voices have a place. And given that place, their voices can become a great channel to communicate with peers in the industry, to become a reference, to give their opinions and even eventually even generate leads. Read More »