Barry Schwartz, Ophir Cohen and Olivier Amar (L2R)

Today Compucall had the pleasure of hosting a nice SEO get together. With the arrival of Barry Schwartz to Israel, we got a chance to meet and also host some of brighter SEO minds and agencies in Israel for a few hours. In attendance was, of course, Barry of Rustybrick.com, Itai Levitan of Easynet.co.il, Mayer Reich of Rankabove.com, Gilad Sasson of Nekuda.co.il and the Compucall Staff including Ophir Cohen and myself, Olivier Amar, amongst others. There was also a great presentation by the founders of articlesbase.com and bukisa.com. Read More »

What is a Canonical URL Tag?

Every SEO expert knows that one of the biggest problems we face is duplicate content. When there are two different URLs for one page, the search engine is never clear on how to treat them. It has to decide which page to show for a specific keyword, which page to give the PageRank to and which page to consider as the main authority. It may also divide the authority and page rank, an action that will only take away from the page you’re trying to promote. Read More »

So here we go again. A full new release of our favorite Google PPC editing software, Google Adwords Editor, was released covertly in the middle of the night. So let’s see what’s new and we’ll also go over what we think is still missing! Read More »

Google AdWords blog announced a change in policy regarding the advertisement of hard alcohol and liqueurs. A few months ago Google allowed advertising beer in Google AdWords, and now the ads have expanded to hard alcohol and liqueurs. The one stipulation that Google has is that the ads be used for branding and marketing exposure only, and they should not be used for the purpose of selling directly.

Google Vodka Ad

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Google AdWords is now enabling advertisers to decide on which devices their ads will appear. Advertisers can now opt out of showing ads on desktop and laptop computers and target only mobile users with full browsers.

Full browsers can show standard HTML pages and support an online purchase process from start to finish (like the Iphone). There are not many mobile phones that have this feature. Most mobile phones today have WAP browsers that require a special mobile AdWords campaign. Read More »

As you know two members of our team have just passed the Google Adwords Qualified Professionals test with flying grades (and we knew they would ).

Following their successful passing of the accreditation and the results we see every day from the PPC campaigns they manage, I have asked them some key questions about the way they use web analytics to improve the campaigns’ ROI.

During our conversation we started to compare the various ways people advertise their products today. Whether it be by “traditional” methods like TV, radio and print or by online campaigns like Adwords, advertisers are constantly looking for ways to increase their conversion rates and ROI. This is when the discussion took a turn towards behavioral targeting and the possibility to retarget visitors. So I decided to write about retargeting and PPC instead. Read More »

At Compucall, we’re always proud of our staff’s performance and rarely does anything we do in the world of SEO come with a score. Sure we can rank well and measure traffic, but an actual score out of 100? Doesn’t happen very often.Luck for us, Google scores it’s Adwords Qualified Professionals test scores out of 100 then right? Read More »

There are several things you have to consider when optimizing a specific web page for search engines. Web marketing has many faces; hence a web page should be optimized from different aspects. Here’s how we usually look at SEO optimization: Read More »

Do You remember the Google “Quality Score Slap” of 2005? Who ever was there, will never forget the “tiny” change that Google made to the Adwords system. Well guess what? They did it again!

The big difference between 2005 and 2008 is that we are now (the Adwords users/sharks) ready and welcome this change with wide open hands. Read More »