Web Marketing Blog

How do you confuse the world and get people with real skills scratching their heads wondering about what Google thinks it’s doing? Simple, post a blog post on the official Google webmaster blog about why URL rewrites are bad and Dynamic URL’s are good and get everyone in the SEO world wondering what Google is thinking. Read More »

At Compucall, we’re always proud of our staff’s performance and rarely does anything we do in the world of SEO come with a score. Sure we can rank well and measure traffic, but an actual score out of 100? Doesn’t happen very often.Luck for us, Google scores it’s Adwords Qualified Professionals test scores out of 100 then right? Read More »

WordPress has already proven itself as the most agile and customizable CMS and blog platform presently available. It’s easy to use, it’s open source, and as a blogger, I couldn’t ask for more than that (well I could but some things just don’t come packaged in CMS’s right?). However, it’s very important to consider the SEO and marketing aspects of using this platform for your website or blog. Read More »

Marketing Strategy and Multi Variable Testing:

The original phrase tells you that “you can lead a horse to water but you can’t make it drink”. I don’t necessarily agree with that when it comes to marketing and especially web marketing. I think you can definitely convince a horse to drink, if you know the horse well enough. Read More »

So I was sitting at my desk today and noticed on Clicky‘s site that Chrome had slipped from the almost 3% high a few days ago to under 2% today. I started thinking of all the already stated reasons that Chrome doesn’t rock at the moment and the security issues (patched) and then remembered another seriously hyped product that ended up being a pretty big dud a little while later. Read More »

With the recent new tools from Google and with the use of a few other tools on the internet there’s quite a lot of information we can find both in regards to ourselves and/or our competitors. These tools can be used to research deeper into our target market and find new ideas and places in to which to expand our sites’ reach. Read More »

There are several things you have to consider when optimizing a specific web page for search engines. Web marketing has many faces; hence a web page should be optimized from different aspects. Here’s how we usually look at SEO optimization: Read More »

I’m glad to announce that Compucall Web Marketing is sponsoring a meetup with a distinguished guest: Mr. Jeff Pulver, an authority in the VoIP and telecommunication industries.

The Tel Aviv-Yafo Entrepreneur August Meetup, organized by Mr. Gadi Guy and Ms. Or-Tal Kiriati, will cover different topics around social networking where local entrepreneurs will be able to share in a unique occassion, together with Mr. Pulver, their ideas and techniques, get advice and discuss business models.

Mr. Ophir Cohen, Compucall’s CEO, will also give a lecture about the hottest web marketing trends, prior to Jeff’s speech.
We at Compucall believe that educating and sharing are key for the success of our community.

Do You remember the Google “Quality Score Slap” of 2005? Who ever was there, will never forget the “tiny” change that Google made to the Adwords system. Well guess what? They did it again!

The big difference between 2005 and 2008 is that we are now (the Adwords users/sharks) ready and welcome this change with wide open hands. Read More »

It’s been tedious researching the almost infinite options available for email marketing platforms, however I’ve yet selected the one that fits CWM requirements.

I’ll show you an example to better compare the main differences between the two main models: the first will charge you for quantity of emails sent, and other that will charge you a fee for the amount of registered users.

Example: I have to send 4 newsletters a month to my 10,000 users listing.

Model 1: I have to pay for 40,000 sent emails.
Model 2: I’ll pay for the 10,000 users, on despite of the amount of newsletters I send.

With the Model 2, I can theoretically send a new broadcast every day and I’ll still pay a flat fee for my 10,000 users only… do your math and calculate how much will it cost with the first option… is it clear which is the method I selected?

Of course it’s not that simple; you must consider other details among value for money like: data safety, deliverability, technology, reporting and a customer support. I recommend you taking a look at GetResponse.