Web Marketing Blog

Firstly, I want to apologize for this taking so long, but I actually thought I’d never get around to it. I wasn’t sure what to write. I didn’t know if I wanted to get into technical summaries and my opinions of panels; if I wanted to go in the look at the pictures of drunk SEO people etc..

Then something happened. I came across a post on Outspoken Media written by Lisa Barone that talked about personal branding in SEO and the race to  follow the SEO Stars. I suggest you read it and read the comments too. Very worthwhile. I even learned a new word: Scoble. In any case, where it took me was what I took back from SMX West 2009 in Santa Clara and how it turned out to be much more rewarding than I thought because of the personal branding.

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What is a Canonical URL Tag?

Every SEO expert knows that one of the biggest problems we face is duplicate content. When there are two different URLs for one page, the search engine is never clear on how to treat them. It has to decide which page to show for a specific keyword, which page to give the PageRank to and which page to consider as the main authority. It may also divide the authority and page rank, an action that will only take away from the page you’re trying to promote. Read More »

Last Tuesday (Dec 9, 2008) I took part in the Flypaper Webinar which threw some light on many issues that I wanted to know, before I drill deep into this application. I’ll forward it to you from my point of view.

So… What’s Flypaper?
Flypaper is an application which uses the Flash (Adobe) as a platform, and allows the user creating, editing and programing Flashy presentations, minisites and other interactive products with easier, simplified tools and templates. It also provides the client quite impressive tools to analyze the users’ navigation behavior. Read More »

I was looking for some pictures that would relate to the keyword “Air” recently and something funny came up.  One of my suggestion tools threw the word Aria (the Italian word for Air) and so I threw that into my query. Here’s where Google had me laughing.

The organic results came up, very standard vanilla results, no surprises, I quickly jumped to Google Images and that’s when bam, I’m hit with 13 image results of a Glam model (I’m not complaining) and another 7 results that were Japanese animation related for some series called Aria. I checked my Google Image settings (they were set to moderate), I switched them to strict and she got cut down to 7 results with the rest being the Japanese animation. So I went back to the Web Search results and she’s not there. Not on the top 10, not in the top 60.

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So here we go again. A full new release of our favorite Google PPC editing software, Google Adwords Editor, was released covertly in the middle of the night. So let’s see what’s new and we’ll also go over what we think is still missing! Read More »

Marketing to mobile users, and in cellular environments is very much different from traditional web marketing methods. I’ve tried to list here a few topics to think about whenever starting to plan your mobile SEO strategy.

Mobile SEO Basic Guidelines

Mobile search is growing rapidly and Google is, as usual, very dominant. When you create the mobile version of your site, follow the basic SEO guidelines, but pay attention to the following issues: Read More »

Google AdWords blog announced a change in policy regarding the advertisement of hard alcohol and liqueurs. A few months ago Google allowed advertising beer in Google AdWords, and now the ads have expanded to hard alcohol and liqueurs. The one stipulation that Google has is that the ads be used for branding and marketing exposure only, and they should not be used for the purpose of selling directly.

Google Vodka Ad

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Google AdWords is now enabling advertisers to decide on which devices their ads will appear. Advertisers can now opt out of showing ads on desktop and laptop computers and target only mobile users with full browsers.

Full browsers can show standard HTML pages and support an online purchase process from start to finish (like the Iphone). There are not many mobile phones that have this feature. Most mobile phones today have WAP browsers that require a special mobile AdWords campaign. Read More »

SearchWiki users comment on George Bush

Google has recently released a new feature called SearchWiki that allows users to move and comment on search results. This is definitely taking personalized search to the next level.  Having been released just a few days ago, this feature has caused quite a commotion among avid web users. Are we heading towards a revolution in the search engine world, with users manually molding the rankings on the search result pages? Or is SearchWiki simply a passing fad that will be quickly forgotten? In my opinion, only time will tell. Read More »

There aren’t many places on the web today, where you can place your highly valued, original content and wait for the traffic to come. Most of these content sharing sites are spammy and don’t contain any non-commercial content. Since I’m an SMO freak and really obsessed with finding new ways to promote our content via various web 2.0 and social media channels, when I ran into the flagships idea I couldn’t avoid trying it. Read More »