Web Marketing Blog

Compucall congratulates Motti Nissim for passing the new Google Advertising Fundmanetals exam.

“The exam was harder than expected, but very challenging. It certainly raises the bar for people looking for official accreditation. I’m happy to be among the first few people in the country to pass this exam”, said Motti right after completing the exam.

The 2 hour long exam contains 120 questions. The new exam is designed to be more rigorous and strategy-oriented and covers all current products and best practices to help run and manage AdWords campaigns.

Following the success it had early last year SphinnCon is coming back to Jerusalem, on March 7, 2010.

SphinnCon Israel is the premier networking event designed for SEOs, SEMs, SMOs and affiliate marketers to exchange ideas, influence the industry and build their networks.

Hosted by Barry Schwartz, it will be held at the Jerusalem College of Technology. Make sure you register early and not be among those who couldn’t get a seat last time.

During this one day event you will be able to join sessions on SEO, PPC, Web Analytics, Social Media and much more. With both global and local experts in search marketing, including representatives from Google, Search Engine Land and other well-known companies – there is nothing like this event anywhere.

Sponsored by the Jerusalem College of Technology, the tickets are only $50 per attendee, but space is limited to 200 attendees.

Compucall Web Marketing is among the sponsors, and Mr. Ophir Cohen, CEO, will be speaking at the event.

Don’t miss out, follow this link to find out more details and book a seat.

Google inserted its Universal Search results feature into the search Suggest tool , as reported in Google official Blog. The new feature is part of its efforts to meet capabilities of other net engines such as Wolfram alpha, which gathers information from the net into insights for the users according to the search query.

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Have you ever found yourself on the street wondering why is the building you are looking at looking different than other buildings nearby?

Have you ever found yourself in a fancy dinner asked by your host about his new expensive bottle of wine standing in front of you on the table, but you didn’t have the knowledge on which harvest it was?

Well, Google is proud to solve all of these problems with its new service – Google Goggles.

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Alex, Justin and Barak

This weekend Compucall was attending Google Analytics for Professionals training at Google HQ in London.

The speaker of this event was Justin Cutroni, Director of Analytics and Testing for EpikOne. Justin has consulted with hundreds of organizations around the globe to optimize their use of Google Analytics.
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In my wanderings through the web, for shopping, information or even when getting acquainted with a new client, I’m often amazed with how difficult those websites make my task of finding what I need.

What companies often do not realize when going on-line is that writing content for the web is different in many aspects than writing content for the off-line media.

The wrong way of writing content for the web is characterized by:

1. Content rich articles, sometimes monstrosities with more than 1,000 words
2. Content rich paragraphs, having multiple sentences
3. Overly creative headlines, sometimes trying to get clever with the readers

These companies are losing quite a bit of potential customers, hence revenue, by not realizing that writing for the web is a lot different than writing for the off-line media.

How much do users see on the web?

Dr. Jakob Nielsen shows a result of analyzing 45,000 pageviews containing between 30 and 1,250 words.

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Dear friends,

Wishing you a Happy Rosh Hashana!

We made a little something, especially for you…

Click Here to see our greeting.

Best regards,
The Compucall Family

Compucall Web Marketing is at Affilicon Israel 2009!

We’ll be at Affilicon 2009 today and tomorrow. Compucals CEO, Ophir Cohen, will also be speaking in three different sessions:

Day 1

10:15-11:30 SEO Panel: Latest developments in Organic SEO Issues (Powered by SMX).

17:30-18:30 The Right SEM Company: How to select the right SEM company

Day 2

9:00-10:15 SEM Panel: Effective Link Building (Powered by SMX)

See you all there!

Compucall Web Marketing
Afflicon Israel 2009
Booth 413
#affiliconil09

Barry Schwartz, Ophir Cohen and Olivier Amar (L2R)

Today Compucall had the pleasure of hosting a nice SEO get together. With the arrival of Barry Schwartz to Israel, we got a chance to meet and also host some of brighter SEO minds and agencies in Israel for a few hours. In attendance was, of course, Barry of Rustybrick.com, Itai Levitan of Easynet.co.il, Mayer Reich of Rankabove.com, Gilad Sasson of Nekuda.co.il and the Compucall Staff including Ophir Cohen and myself, Olivier Amar, amongst others. There was also a great presentation by the founders of articlesbase.com and bukisa.com. Read More »

Firstly, I want to apologize for this taking so long, but I actually thought I’d never get around to it. I wasn’t sure what to write. I didn’t know if I wanted to get into technical summaries and my opinions of panels; if I wanted to go in the look at the pictures of drunk SEO people etc..

Then something happened. I came across a post on Outspoken Media written by Lisa Barone that talked about personal branding in SEO and the race to  follow the SEO Stars. I suggest you read it and read the comments too. Very worthwhile. I even learned a new word: Scoble. In any case, where it took me was what I took back from SMX West 2009 in Santa Clara and how it turned out to be much more rewarding than I thought because of the personal branding.

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