Q&A With Justin Cutroni of EpikOne

Alex, Justin and Barak

This weekend Compucall was attending Google Analytics for Professionals training at Google HQ in London.

The speaker of this event was Justin Cutroni, Director of Analytics and Testing for EpikOne. Justin has consulted with hundreds of organizations around the globe to optimize their use of Google Analytics.

An analytics industry leader, widely read blogger and author of Google Analytics Shortcuts from O’Reilly, Justin will provide best practices for analyzing and optimizing your implementation and marketing initiatives with Google Analytics.

Following the insightful sessions Justin has kindly agreed to answer a few questions in a quick and spontaneous video interview. Take into account it was shot with a Nokia E71, hence the poor sound and visual quality.

In the interview Justin explained the importance of continuing testing as a key to successful analytics strategy, in addition to his view on where is the industry going to.

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