Barry Schwartz, Ophir Cohen and Olivier Amar (L2R)

Today Compucall had the pleasure of hosting a nice SEO get together. With the arrival of Barry Schwartz to Israel, we got a chance to meet and also host some of brighter SEO minds and agencies in Israel for a few hours. In attendance was, of course, Barry of Rustybrick.com, Itai Levitan of Easynet.co.il, Mayer Reich of Rankabove.com, Gilad Sasson of Nekuda.co.il and the Compucall Staff including Ophir Cohen and myself, Olivier Amar, amongst others. There was also a great presentation by the founders of articlesbase.com and bukisa.com. Read More »

Firstly, I want to apologize for this taking so long, but I actually thought I’d never get around to it. I wasn’t sure what to write. I didn’t know if I wanted to get into technical summaries and my opinions of panels; if I wanted to go in the look at the pictures of drunk SEO people etc..

Then something happened. I came across a post on Outspoken Media written by Lisa Barone that talked about personal branding in SEO and the race to  follow the SEO Stars. I suggest you read it and read the comments too. Very worthwhile. I even learned a new word: Scoble. In any case, where it took me was what I took back from SMX West 2009 in Santa Clara and how it turned out to be much more rewarding than I thought because of the personal branding.

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