Google Analytics Upgrade Coming!

Google Analytics has been working on major improvements for quite some time. Sneak peaks of new segmentation engine, an API and a very required integration with Google Adsense have been seen on the web here and there last months, and we’re finally hearing today at Techcrunch and on the formal Google Analytics Blog as well as on the Google Adsense Blog that these new features are rolling out starting today.

The upcoming change will include, among others:

*Advanced Segmentation
*Custom Reports
*Motion Charts
*Advanced Account Dashboard
*Data Export API
*Integration with AdSense

Below is a detailed review of some of these new upcoming features:

Advanced Segmentation – Visitor Segmentation Magic

In the past, real audience segmentation was only available in a handful of web analytics tools. My personal favorite has always been ClickTracks, a tool I’m actively using since 2004 (I wrote a post on its segmentation engine on my blog).

Ever since Google Analytics launched, its major weakness vs. ClickTracks has been its inability to custom segment, on the fly as well as to run analysis on historical data.
Well, something happened today folks. Google’s new segmentation engine is an amazing segmentation wizard, fast, easy to use, deep and able to go back into data from the past – simply beautiful!

Custom Reports – Google Analytics A La Cart

OMG. Simply select you’re desired KPI’s, drag them on to the page whiteboard and save – you’ve got yourself a report! I cannot imagine how much time this is going to save!

Motion Charts – Web Analytics Diamond Mining

In first look, this feature seems out of some crazy geeky labs, but come to look deeper into the philosophy – What web analytics is really about – it’s about getting the dirt off the raw data and finding the uncut diamond at its origin – how can I compare multidimensional KPI’s, get rid of irrelevant data and find my gold? simply click “visualize” and you’re on the way!

AdSense Integration – BI for the rest of us!

I saved this one for last, as opposed to the previous features, this one is not pure web analytics, but IS very much business intelligence, a tool which for many web properties may very well help open their eyes and improve both their top lines, bottom lines and user experience.

Wouldn’t you like to know which country generates users with highest eCPM for your web site? Wouldn’t you like to visualize how users click ads on your popular pages? Wouldn’t you like to see all the data in one place so you can see the holistic view of your online business? Well, you’re going to be able to do it real soon!

As mentioned, there a few other changes to the system, some visual, some practical – all will help us get more of our analytics experience -

P.S For more info on web analtics and google analytics professional services..