Google Analytics has been working on major improvements for quite some time. Sneak peaks of new segmentation engine, an API and a very required integration with Google Adsense have been seen on the web here and there last months, and we’re finally hearing today at Techcrunch and on the formal Google Analytics Blog as well as on the Google Adsense Blog that these new features are rolling out starting today.

The upcoming change will include, among others:

*Advanced Segmentation
*Custom Reports
*Motion Charts
*Advanced Account Dashboard
*Data Export API
*Integration with AdSense Read More »

As you know two members of our team have just passed the Google Adwords Qualified Professionals test with flying grades (and we knew they would ).

Following their successful passing of the accreditation and the results we see every day from the PPC campaigns they manage, I have asked them some key questions about the way they use web analytics to improve the campaigns’ ROI.

During our conversation we started to compare the various ways people advertise their products today. Whether it be by “traditional” methods like TV, radio and print or by online campaigns like Adwords, advertisers are constantly looking for ways to increase their conversion rates and ROI. This is when the discussion took a turn towards behavioral targeting and the possibility to retarget visitors. So I decided to write about retargeting and PPC instead. Read More »