Do You remember the Google “Quality Score Slap” of 2005? Who ever was there, will never forget the “tiny” change that Google made to the Adwords system. Well guess what? They did it again!

The big difference between 2005 and 2008 is that we are now (the Adwords users/sharks) ready and welcome this change with wide open hands.

Why? We’ve learned what Adwords wants and look for it as well as build our new accounts by their requirements – Relevant and targeted campaigns from the ad to the landing page with, on one hand, friendly code and, on the other, a strong business model.

This all brings us to this latest change in the Adwords Quality Score. I can honestly say Google has listened and blessed us.

So what’s this change about?

We were, until just a little while ago, in an era where the Quality Score was 3 years old and not efficient enough for the level of professionalism and sophistication and work that people are presently doing in Adwords (that’s not to say everyone out there has a high level). From now on, the Quality Score will be calculate in real time, per the source of traffic – search networks – for each ad that’s being triggered taking into consideration its real-time keyword history performance. On the basis of that calculation, Adwords will then determine how much needs to be paid to get on to the first page results – Yay – no more “inactive keywords” : )

So now we can enjoy better targeting of our good ads and a higher cost for our bad ads which means it will make the competition more stringent and accurate. Oh, let’s also not forget that this will also make Google a whole lot more money.